Terms for responsible use

1. Account and organisation authority

You must provide accurate information, protect your account and use the service only if you have authority to act for the relevant organisation. Workspace owners and administrators are responsible for invitations, roles, access removal and lawful internal use.

A user may access only the organisations, workspaces and Brand Memory made available through the service's authority controls. You must not evade those controls, impersonate another person or use credentials without permission.

2. The service

GentlyAI provides brand governance, Brand Memory, review, variants, reporting and related workflow capabilities. Features and availability depend on the selected plan, workspace configuration, provider availability and any applicable order or enterprise agreement.

GentlyAI may improve or replace features and providers. Material reductions affecting an active paid service will be handled consistently with applicable law and the customer's agreement. Service availability may vary by country and GentlyAI does not promise universal availability.

3. Customer content and Brand Memory

As between the parties, the customer retains its rights in customer content, brand assets, source materials, prompts and Brand Memory inputs. GentlyAI does not acquire ownership of a customer's brand merely because the service processes those materials.

The customer grants GentlyAI a limited, non-exclusive licence to host, copy, transmit, analyse and transform customer content only as needed to provide, secure and support the service, follow lawful customer instructions and meet legal obligations. The customer confirms it has the rights and authority needed to submit that content.

4. GentlyAI intellectual property

GentlyAI and its licensors retain rights in the platform, software, interfaces, governance logic, methods, models, workflows, documentation and related technology. No right is granted except the limited right to use the service during the applicable subscription or agreement.

5. AI providers and output

For BYO AI, the customer uses and controls its own external provider account, subscription and provider terms. The GentlyAI Governance Layer does not become the operator of that external account. For Managed AI, GentlyAI provides access to an enabled OpenAI, Anthropic or Google Gemini service through a GentlyAI-controlled connection. One AI plans use one workspace-level selected managed provider. Provider changes require review by GentlyAI Support. Bundle or enterprise access may support more than one provider where expressly included. Applicable provider-specific business, API or service terms may also govern provider processing and availability.

AI output may be incomplete, inaccurate, offensive, non-unique or unsuitable. Governance scores, claims flags and revisions are useful decision-support signals, not legal advice, regulatory approval or a guarantee of brand, factual or legal compliance.

The customer must review content and maintain human approval before publication or other use. GentlyAI does not publish to third-party destinations merely because content is copied and a destination is opened.

6. Acceptable use

You must not use the service unlawfully, infringe rights, submit content you are not authorised to process, distribute malware, interfere with security, probe another workspace, reverse engineer where prohibited, create deceptive or harmful content, or use the service to make automated high-impact decisions about a person. You must comply with applicable provider and third-party platform terms.

7. Subscriptions, billing and plan changes

Paid subscriptions renew for the selected monthly or annual period until cancelled. Prices, taxes and payment terms shown at checkout or in an order apply. Stripe may process payment when paid checkout is active. Enterprise billing is governed by the applicable order or agreement.

• Upgrades take effect immediately and may be prorated.
• Downgrades take effect at the next renewal.
• A monthly to annual change may take effect immediately with applicable proration or credit.
• An annual to monthly change takes effect at renewal.
• A Team to Solo change takes effect at renewal and cannot proceed while more than one active user remains.

The checkout or order identifies the selected plan and billing cadence. No public pricing statement overrides the price accepted at checkout or in a signed order.

8. Cancellation, refunds and failed payment

Cancellation takes effect at the end of the current paid period and prevents the next renewal. Fees for unused time are not automatically refunded, except where required by law or expressly agreed. The Cancellation Policy provides the operational detail.

Following a failed payment, GentlyAI's standard policy allows a seven-day remediation period. Data and Brand Memory remain preserved during that period. If payment remains unresolved, managed AI generation may be suspended while data access and reasonable billing-remediation access remain available. Security or abuse risks may require separate immediate action.

9. Suspension and termination

GentlyAI may restrict or suspend access where reasonably necessary to address unpaid fees, security risk, unlawful use, abuse, material breach, provider requirements or legal obligations. Where practical, GentlyAI will provide notice and a reasonable opportunity to remedy. On termination, access ends subject to the customer's data rights, required retention and any applicable agreement.

10. Confidentiality, privacy and security

Each party must protect confidential information with reasonable care and use it only for the relationship. GentlyAI handles personal information as described in the Privacy Policy, Data Policy and any agreed data processing addendum. Customers remain responsible for their user notices, lawful instructions and internal access management.

11. Availability and third parties

The service depends on third-party infrastructure, identity, browser, payment and AI providers. GentlyAI does not control their uninterrupted availability. Planned maintenance, security events, provider outages and circumstances outside reasonable control may affect the service. Any service level commitment applies only if stated in a signed enterprise agreement.

12. Warranties and liability

Nothing in these Terms excludes rights, guarantees or remedies that cannot lawfully be excluded, including rights that may apply under the Australian Consumer Law.

To the maximum extent permitted by law, GentlyAI is not responsible for indirect or consequential loss, lost profits, loss caused by customer instructions or external provider conduct, or a decision to publish or rely on AI-generated content without appropriate review. Any agreed liability cap or customer indemnity will be stated in the applicable order or enterprise agreement rather than inferred from this public page.

13. Enterprise agreements

Enterprise features, data processing terms, implementation, integrations, security review, service levels, BYOK, regional requirements and other custom commitments are available only where scoped and agreed. A signed order, data processing addendum or enterprise agreement prevails over conflicting public terms for that customer. Public enterprise descriptions are invitations to discuss scope, not a promise that every capability is already generally available.

14. Governing law and changes

These Terms are governed by the laws of New South Wales, Australia, without limiting mandatory rights that apply elsewhere. The courts of New South Wales have non-exclusive jurisdiction.

GentlyAI may update these Terms. Material changes will be posted or communicated where required and take effect prospectively. Questions may be sent through the Contact page.